How to Choose Baby Skincare

Baby skincare is one category where less can genuinely be more. Begin with a clear need and introduce products slowly.

Check the label and routine

• Simple ingredients and light or no fragrance.
• Suitability for your baby's age and skin.
• Packaging, climate and frequency of use.
• One new product at a time.

Persistent or worsening skin problems need pediatric advice, not a longer product routine.